The lighting experts at Fulham are proud to present a new white paper on a crucial emerging market: Clever Lighting.

“The clever market is evolving because manufacturers seek to better serve their customers by leveraging the unique attributes of LED to differentiate their solutions for targeted applications. Done properly, the value is recognized by the end users, and they are willing to pay a bit more for the product, resulting in a sustainable business for the lighting manufacturer. Survival for many in the LED industry demands their thinking and product offerings move from commodity to clever.”